01
Travel-first thinking
Start from how agencies, sales teams and travellers actually work—not from a generic software template.
CompanyBuilt from the reality
Built from the reality
of selling travel.
NOVA is shaped around the everyday challenges of travel businesses: fragmented content, disconnected systems, regional complexity and the need to move faster.
Powered by Sky Master Travel & Sky Travel[email protected]What we believeTravel technology should make a complex business feel simpler.
Built close toMENAReady to grow beyond
Why NOVA
The travel industry has enough systems. It needs a better connection between them.
Travel businesses often build their operation around supplier portals, separate booking tools and channel-specific workflows. Every new connection adds content—but also adds more complexity for sales, technology and finance teams.
NOVA is being built to change that equation. The goal is not another isolated portal. It is a connected travel-technology core that brings content, commercial logic, distribution and the booking experience together.
That philosophy shapes every NOVA product: a clean B2B workspace, normalized NDC aggregation, a unified flights API and a booking system that another travel brand can truly call its own.
How we design
Four principles behind the platform.
02
Connected by design
Treat supply, distribution, booking and servicing as one ecosystem instead of isolated integrations.
03
Control without friction
Give administrators the detail they need while keeping the selling experience fast and clear.
04
Regional depth, global standards
Design for the realities of MENA travel businesses with an architecture ready to scale further.
Our direction
Become the smart travel partner behind ambitious travel businesses.
Make everyday selling, distribution and servicing more connected.
Help partners add products, markets and channels without rebuilding their core.
Let real operational needs—not software fashion—shape the roadmap.
Where we focus
Close to the market. Open to the world.
NOVA’s starting point is the MENA travel ecosystem, where local commercial realities, airline distribution, agency networks and payment conditions demand flexibility.
SyriaLebanonIraqGCCGlobal growth
Partner with NOVA
Let’s build a better travel-business infrastructure.
Whether you need a platform, an API or a booking system under your name, the conversation starts with your operation and your goals.